Gisborne, often nicknamed the "first city in the world to see the sun," is a renowned wine region located on the east coast of New Zealand's North Island. This area enjoys a temperate maritime climate with abundant sunshine and well-distributed rainfall, providing ideal conditions for viticulture. Gisborne's fertile soils, primarily composed of clay and silt, promote high-quality wine production.

The Gisborne appellation is renowned for its aromatic white wines, especially Chardonnay, often described as the best in the country. Gewurztraminer and Viognier also find a favorable terroir here, producing wines with distinct floral and fruity aromas. Environmentally friendly winemaking methods add an ethical dimension to this region's richness.